THEORETICAL AND METHODOLOGICAL FOUNDATIONS OF ECOLINGUISTICS AS A NEW INTERDISCIPLINARY RESEARCH AREA

The article deals with the theoretical and methodological foundations of ecolinguistics as a field that explores relationship between language environment in its various manifestations. We trace origins gradual transition from study ecological discourse such to analysis ecology representations other discourses. It is argued should be distinguished language, since latter focused on interlingual relations applies quite different methodology. also outline principle ecosophy, which underlies methodology ecolinguistic research, well types lexical grammatical features representing key ideologies influence public perception environmental measures. Furthermore, we explicate classification discourses into destructive, ambivalent beneficial for environment, consideration variations corresponding each: particular, use critical destructive positive Attention paid multimodal one complementary methods ecolinguistics, corpus-based allow more accurate complete elucidation narratives certain social groups synchronic or diachronic perspective. possibility implementing principles pedagogical practice, especially training, highlighted. conclude promising directions research modern context Ukraine, where awareness at an extremely low level hence vector seems highly relevant.